MENTOR, Ohio, Jun 27, 2011 (BUSINESS WIRE) --

Avery Dennison (NYSE: AVY) today announced the winners of the Avery Dennison Brand Experience Contest, which challenged designers to deliver a unique brand identity for fictional products in five categories, including children's juice, red wine, organic coffee, salad dressing and shampoo. The winners were announced at The Dieline Package Design Conference in Chicago.

Avery Dennison developed the worldwide packaging design contest to support and inspire design professionals. The contest encouraged more than 270 participants from 43 countries to leave behind normal project constraints to create work that showcased their creative skills and vision.

Selected by a panel of internationally-recognized designers, educators and thought leaders in the package design industry, the five winners reflect a global group of professionals from design and advertising firms as well as self-employed design professionals.

Avery Dennison Brand Experience Contest Category Winners:

Coffee Category--Yve Oosthuizen, Contrast Studio, Capetown, South Africa.
Salad Dressing Category--Steve Rischmiller, Saltmine Group, Sydney, Australia.
Juice Category--Stuart Robson, Saltmine Group, Sydney, Australia.
Shampoo Category--Christopher Loke, Pixology Designs, Orem, Utah.
Wine Category--Louise Besseling, Tan Branding, Utrecht, Netherlands.

"In addition to communicating brand stories, we strive to bring more to the table by offering innovative production, design and business development ideas," said Christopher Loke of Pixology Designs, winner in the Shampoo Category. "This contest provided a unique platform for us to explore our creativity, learn about new label and packaging innovations, and receive recognition among our peers and potential clients."

The five winners received their awards at The Dieline Package Design Conference in Chicago on June 22, 2011. As title sponsor of the conference, Avery Dennison displayed the winners' work in the Brand Experience Contest booth. Following the conference, the winners will receive international acclaim on TheDieline.com, the world's number one package design website.

Additionally, Avery Dennison will create a Look Book that will be shared with 2,000 global consumer packaging brand owners. Each winner also will be given a chance to make a difference through a $1,000 donation in their names to an international charity.

"We believe that the combination of compelling design with our innovations and the high quality printing by our converter partners can ignite brands on the shelf and beyond," said Jon Maley, global vice president of marketing for Avery Dennison Label and Packaging Materials. "Better branding helps grow the industry for everyone."

To view the work of the winners and finalists, visit www.Enhanceyourbrand.com/design-contest.

About Avery Dennison

Avery Dennison (NYSE:AVY) helps make brands more inspiring and the world more intelligent. For more than 75 years the company has been a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. A FORTUNE(R) 500 company with sales of $6.5 billion in 2010, Avery Dennison is based in Pasadena, California, and has employees in over 60 countries. For more information, visit www.averydennison.com.

©2011 Avery Dennison Corporation. All rights reserved. Avery Dennison, Fasson and all other Avery brands, product names, codes and service program terms are trademarks of Avery Dennison Corporation. Fortune 500(R) is a trademark of Time, Inc. All other brands and product names are trademarks of their respective owners.

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SOURCE: Avery Dennison

Avery Dennison
Mark Bouffard, Senior Marketing Communications Manager
440-534-4846
mark.bouffard@averydennison.com