FRAMINGHAM, Mass.--(BUSINESS WIRE)--Jul. 23, 2012--
Avery Dennison announced today that fashion designer Mark Goldenberg of
Israel was awarded the first Avery Dennison Brand
Innovation Award for his innovative apparel branding collection at
International Talent Support (ITS) in Trieste, Italy.
Tim Voegele-Downing, global creative director at Avery Dennison RBIS, presents fashion designer Mark Goldenberg with the Avery Dennison Brand Innovation Award for his innovative apparel branding collection at International Talent Support (ITS) in Trieste, Italy. (Photo: Business Wire)
Goldenberg was one of 11 ITS finalists chosen to create an inspiring
branding solution for their fashion collection at ITS 2012 by Avery
Dennison Retail Branding and Information Solutions (RBIS), a global
leader in apparel and footwear solutions and an ITS fashion partner.
Goldenberg’s submission was selected as the winner because of its
strong, consistent branding connection with his fashion collection.
“Mark was able to express himself as effectively on his branding
solutions as he did in his collection, while telling a consistent
story,” says Tim Voegele-Downing, global creative director at Avery
Dennison RBIS. “Branding is essential for young fashion designers in
establishing how consumers will interact and perceive their new creative
collections. It is important that they infuse their brands with the same
kind of style and creative flair as their collections. Watching these
talented young designers, like Mark, use our apparel branding solutions
to represent their personal brands and elevate their ITS collection was
truly inspiring and we’re excited to be able to work with them to make
their designs a reality.”
Avery Dennison RBIS created the award to help motivate young designers
to unleash their creativity for branding. As the winner of the
first-ever Brand Innovation Award, Goldenberg received a €3,000 cash
prize and the opportunity to design and develop integrated branding
solutions for the company’s Branding Solutions Portfolio that will be
shown to all Avery Dennison RBIS global clients. Avery Dennison has also
invited Goldenberg to visit its Customer Design and Innovation Centre in
Germany, where he will work directly with the Avery Dennison Global
Creative Services team.
Avery Dennison RBIS develops the latest creative trends and the
innovative branding solutions that enable established brands and
up-and-coming designers – like Mark Goldenberg – to bring their designs
to life with high-impact brand graphics, labels and finishing touches.
By providing guidance, support and the company’s full complement of
branding solutions and tools to the 11 ITS finalists, Avery Dennison was
able to demonstrate the impact branding can have on a collection from
the very beginning. ITS
2012 was held in Trieste, Italy on Friday, July 13th and
Saturday, July 14thand featured young designers and students
from around the globe.
About Avery Dennison Corporation
Avery Dennison RBIS, a global leader in apparel and footwear industry
solutions, is a $1.5 billion division of Avery Dennison (NYSE: AVY).
Avery Dennison RBIS provides intelligent, creative and sustainable
solutions to elevate brands and accelerate performance from design to
retail store floor. The company’s industry leading, end-to-end solutions
include innovative heat transfer technology, RFID and price management
supply chain solutions and sustainable packaging services. Based in
Framingham, Massachusetts, Avery Dennison RBIS, employs 20,000 in 50
countries. For more information, visit www.rbis.averydennison.com.
Avery Dennison helps make brands more inspiring and the world more
intelligent. The company is a global leader in pressure-sensitive
technology and materials and retail branding and information solutions.
A Fortune 500 company with sales of $6 billion from continuing
operations in 2011, Avery Dennison is based in Pasadena, California with
employees in more than 60 countries. For more information, visit www.averydennison.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50348431&lang=en
Source: Avery Dennison
Nate Towne, 617-624-3219