FRAMINGHAM, Mass.--(BUSINESS WIRE)--May. 9, 2012--
Avery
Dennison Retail Branding and Information Solutions (RBIS) division,
a global leader in apparel and footwear industry solutions, has become
the first solution provider to join the Sustainable
Apparel Coalition, a newly formed organization committed to
addressing the apparel and footwear industry’s sustainability challenges.
Composed of leading brands, retailers, manufacturers, non-government
associations, academic experts and the U.S. Environmental Protection
Agency, Sustainable Apparel Coalition is dedicated to bringing greater
environmental insight and transparency into the goods we produce. As a
founding member, Avery Dennison will have the opportunity to collaborate
with leading global apparel brands and utilize its knowledge of
sustainable solutions via the Avery Dennison™ GreenPrint tool.
“Avery Dennison is committed to delivering sustainable solutions for our
customers through tools such as Avery Dennison™ GreenPrint that can help
increase product appeal while reducing our impact on the earth,” said
Shawn Neville, president, Avery Dennison RBIS. “As a member of the
Sustainable Apparel Coalition we look forward to leveraging our
expertise to develop a universal approach for measuring and evaluating
product sustainability performance across the apparel industry, further
supporting our customers’ and the industry’s commitment to sustainable
manufacturing.”
As a product lifecycle analysis assessment tool, Avery Dennison™
GreenPrint quantifies the impact of supply chain processes and
packaging, to develop standards and tools that optimize sustainable
products and manage their environmental and social impacts, as well as
drive innovation through the supply chain. Avery Dennison RBIS’ growing
selection of more sustainable products includes recycled hangtag
fasteners, paperboard hangers and water-based inks and adhesives.
“We are pleased to welcome Avery Dennison to the Sustainable Apparel
Coalition,” says Jason Kibbey, executive director, Sustainable Apparel
Coalition. “As the Coalition’s first solution provider member, we look
forward to the unique contributions that Avery Dennison can offer.”
Sustainable Apparel Coalition’s first project is to create a universal
Index for sustainability practices that will set a standard for apparel
manufacturing that takes into account energy usage, fair labor
practices, waste removal methods and water quality. Designed as a
business-to-business tool for internal decision-making, the Index will
include more supply-chain-specific quantitative data to deliver a truly
comprehensive product footprint score. All of the members of the
Sustainable Apparel Coalition have agreed to support the collection of
this data and make a commitment to developing more sustainable
practices. The results of the Index will be a resource for product
designers, technical development teams, material suppliers,
manufacturers and retail buyers. Currently in beta testing stage, the
Sustainable Apparel Coalition expects to launch the Index for public use
in 2012.
About Avery Dennison RBIS
Avery Dennison RBIS, a global leader in integrated apparel and footwear
industry solutions serving the global marketplace, is a $1.5 billion
division of Avery Dennison (NYSE: AVY). Avery Dennison RBIS provides
intelligent, creative and sustainable solutions to elevate brands and
accelerate performance throughout the global retail supply chain. The
company’s industry leading solutions include proprietary heat transfer
technology, labeling, packaging, inventory management/loss prevention,
price management, brand protection, and RFID. Based in Framingham,
Massachusetts, Avery Dennison RBIS, employs 20,000 in 50 countries in
115 offices. For more information, visit www.rbis.averydennison.com.
Avery Dennison (NYSE: AVY) helps make brands more inspiring and the
world more intelligent. The company is a global leader in
pressure-sensitive technology and materials and retail branding and
information solutions. A Fortune 500 company with sales of $6 billion
from continuing operations in 2011, Avery Dennison is based in Pasadena,
California with employees in more than 60 countries. For more
information, visit www.averydennison.com.
About Sustainable Apparel Coalition
The Sustainable Apparel Coalition is a group of leading apparel and
footwear brands, retailers, and manufacturers who are taking a
collaborative approach to reducing environmental and social impacts of
their industries to bring greater environmental insight and transparency
into the goods we produce.
Current Membership includes the following organizations: Adidas, Arvind
Mills, ASICS, Avery Dennison RBIS, C&A, Columbia Sportswear, Clariant,
The Coca-Cola Company, Duke Center for Sustainability and Commerce,
DuPont, DyStar, Environmental Defense Fund, Esprit, Esquel, Gap Inc.,
H&M, HanesBrands, Huntsman, INDITEX, Intradeco, JC Penney, Kohl’s
Department Stores, Lenzing, Levi Strauss & Co., Li & Fung Limited,
L.L.Bean, Inc., Makalot Industrial Company, Marks & Spencer, MAS Active,
Mountain Equipment Co-op, New Balance, Nike, Nordstrom, Otto Group,
Outdoor Industry Association, Patagonia, Pentland Brands, Pratibha
Syntex Limited, PUMA, Ramatex Group, REI, TAL Apparel, Target, Teijin
Fibers Limited, Textile Exchange, Timberland, Tiong Liong Corporation,
University of Delaware, U.S. Environmental Protection Agency, Utrecht
University, Verité, VF Corp, Walmart, WL Gore & Associates, and WRI.

Source: Avery Dennison RBIS
Racepoint Group
Samantha Porter, 781-487-4626
Account Executive
sporter@racepointgroup.com