Over $125,000 in School Supplies Donated to New York City School
PASADENA, Calif., Aug 04, 2010 (BUSINESS WIRE) --
Today in New York City, Avery
Dennison set the Guinness World Record for largest amount of school
supplies donated in a 24-hour period. Avery
Dennison donated more than 8,500 pounds of school supplies to an
in-need New York City school, shattering the record requirement of 1,102
lbs, 5 oz.
To establish the record, students from Adolph S Ochs School and Academy
lined up at about 9 a.m. this morning to stuff a full-size school bus
with the donated school supplies as part of the celebration. The feat
was witnessed by an official Guinness World Record Adjudicator, who
verified that the attempt adhered to the strict guidelines of the record
category and presented Avery Dennison with a certificate documenting the
new world record.
"I am so proud of what we accomplished here today: setting a new record
that enables us not only to support a very deserving school, but also to
help draw attention to the needs of schools throughout the country,"
said Tim Bond, Group Vice President, Avery Dennison Office Products
North America. "Avery Dennison is committed to helping parents and
teachers across America provide students with the highest-quality
education possible, and the school supplies are vital to that success."
Guidelines for the record category stipulate that three elements must be
present in all Guinness World Record proposals: an idea that is
measurable, breakable and verifiable.
"We are very excited about Avery Dennison Guinness World Records attempt
for Largest Amount of School Supplies Donated in 24 Hours. This is an
entirely new record category that was inspired by Avery Dennison's
unique proposal," said Danny Girton, Corporate Adjudications Manager,
Guinness World Records. "This record attempt is a story with a heart,
which is what Guinness World Records is all about: ordinary people
striving to achieve extraordinary things."
The record-setting event is a part of the Avery Dennison Give Back to
Schools program that was created in celebration of the company's 75th
anniversary as a way to give back to the communities that have made the
company's success possible. The program will provide 10 very deserving
U.S. schools with Avery(R) premium school supplies. To enter to win,
students, families and supporters (ages 18 and older) can vote for their
local K-8 school now at www.averydennisongivebacktoschools.com.
At the conclusion of the contest on September 5, the 10 schools with the
highest number of votes will each win Avery-brand school supplies valued
at approximately $10,000.
About Avery Dennison:
Avery Dennison (NYSE:AVY) helps make brands more inspiring and the world
more intelligent. For 75 years the company has been a global leader in
pressure-sensitive technology and materials, retail branding and
information solutions, and organization and identification products for
offices and consumers. A FORTUNE 500 company with sales of $6 billion in
2009, Avery Dennison is based in Pasadena, California and has employees
in over 60 countries. For more information, visit www.averydennison.com.

SOURCE: Avery Dennison
Avery Dennison
Stephanie Martin, 626-318-0528
stephanie.martin@averydennison.com
or
Red Sky PR
Stephanie Worrell or Samantha O'Lea
208-287-2199
stephworrell@redskypr.com
samanthaolea@redskypr.com