Press Release

New Web Site Improves Process of Finding the Right RFID Solution for Multiple Markets

FLOWERY BRANCH, Ga.--(BUSINESS WIRE)--Oct. 22, 2009-- Avery Dennison’s RFID Division (NYSE: AVY) has improved its web presence and now offers easy online access to a wide range of RFID application information and more detailed up-to-date product specification and best use scenarios.

“Determining the best products to use for an RFID solution can be a daunting task,” said Maggie Bidlingmaier, Worldwide Director of Sales and Marketing for Avery Dennison’s RFID division. “Our new web site gives examples of use cases and the testing methodology for determining the best technology for maximizing performance and ROI.”

In addition to the new RFID application scenarios, the site also gives access to the RFID 101 training and highlights some of the RFID solutions testing services available through the Atlanta Technical Center (ATC). These testing services include a wide range of performance tests with multiple tag and reader positions.

The new web site also provides information on the wide range on RFID technology supported by the Avery Dennison RFID division. Inlays for High Frequency RFID (HF) and Ultra High Frequency RFID (UHF) as well as a suite of Durable RFID tags are detailed along with application examples.

“The pace of innovation and new product development has been very rapid in the RFID division of Avery Dennison,” stated Ms. Bidlingmaier. “This new web site is an integral part of keeping current and future customers up-to-date on the latest RFID solutions and testing services available.”

Customers can view the new web site and the full line of Avery Dennison RFID products at www.rfid.averydennison.com.

About Avery Dennison RFID

Avery Dennison RFID, headquartered in Flowery Branch, Georgia, manufactures and markets RFID inlays and durable tags through label converters and systems integrators. With design, testing and manufacturing facilities in the U.S. and Europe, Avery Dennison RFID is a leader in the global RFID marketplace, serving manufacturers and the consumer packaged goods and pharmaceutical industries, as well as the U.S. Department of Defense. Avery Dennison RFID is a business unit of Avery Dennison Corporation. For more information on Avery Dennison RFID, visit www.rfid.averydennison.com

About Avery Dennison

Avery Dennison is a recognized industry leader that develops innovative identification and decorative solutions for businesses and consumers worldwide. The Company’s products include pressure-sensitive labeling materials; graphics imaging media; retail apparel ticketing and branding systems; RFID inlays and tags; office products; specialty tapes; and a variety of specialized labels for automotive, industrial and durable goods applications. A FORTUNE 500 Company with sales of $6.7 billion in 2008, Avery Dennison is based in Pasadena, California and has more than 32,000 employees in over 60 countries. For more information, visit www.averydennison.com.

Source: Avery Dennison

Avery Dennison
Media Relations: Judy Abelman, 440-534-4943
judy.abelman@averydennison.com